Earn Money by PPC

In the world of internet marketing there are many new terms you will come across. One of those unfamiliar phrases you may see is pay per click. This is a method of computing advertising cost based on how many people click a specific link. This is a cost effective way of advertising, as the merchant only has to pay when someone actually clicks through to their web page.
There are many pay per click advertising companies out there, however Google AdWords, Yahoo Search Marketing and Microsoft ad Center are the most popular. Cost is calculated on a keyword popularity basis; some keywords are very hot and therefore will fetch a much higher cost per click. Some may be as cheap as .01 per click but the more popular words and search engines can go as high as $1.00 per click or more.
There are two main categories of pay per click campaigns. These are sponsored match and content match. Sponsored matches will show up on the page of the search engine for a relevant keyword search. Content match places ads on different publisher's websites, newsletters and e-mails. Either one can be an efficient manner of advertising.
For both types of campaign, one item reigns supreme and that is the keyword. Both campaigns are centered on the keyword search, which is why you find so many people interested in search engine optimization techniques. The more people that you can get to your site the more potential money you can earn. Moreover, this concept applies to both the advertiser paying for the program and the affiliate who is allowing the ads on their site or in their newsletters. What advertisers know from sales models is that for every so many visitors there is a sale. That is why they are so very interested in the number of people they get to their sites.
The original concept goes back as far as1998 when Jeffery Brewer of Goto.com initially presented the concept at a conference in California. Between that conference and things to follow the PPC model of advertising was born.
Pay per click advertising, as a whole is a profitable business and good for advertisers and affiliates alike.

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